How the Cheltenham Premier League is using ClubSports365 to run and manage the league
Running a tournament involves lots of admin with a big to-do list, from managing fixtures and results to promoting events, keeping supporters updated, and selling tickets. This year, the Varistha Cheltenham Premier T20 has taken a fresh approach to tournament and team management by running everything through ClubSports365, and the results are game-changing. In this article, we’ll take you through step-by-step on how we are managing the VPL.
One platform, every team
It all started with getting our participating teams and their players to sign up. With ClubSports365, each team has its own space to manage the squad selection, player availability, communications and more. Team admins can easily invite players, without the need for spreadsheets or complicated signup forms, and without the hassle of WhatsApp group chats or chasing people for details.
News, results & Match Reports- All in one place
The built-in content features have allowed us to create a vibrant and constantly updated tournament hub for supporters to pull up and live in the moment whilst reading the match reports. We’ve been publishing news updates, match results, league tables, and detailed match reports directly to our tournament site, making it the go-to destination for players, supporters and sponsors alike.
To bring everything to life visually, we’ve been sharing pictures and highlight reels from each game. These not only showcase the on-field action but also capture the atmosphere and spirit of the tournament. Fans can relive the best moments, and players can share their favourite clips and images with friends and family.
This steady stream of content has turned our tournament from just a series of fixtures into a connected, engaging experience for everyone involved, on and off the field.
Selling and advertising tickets for the finals at the Cheltenham Cricket Festival
This year’s T20 final is more than just a cricket match, it’s a showcase event taking place at the Cheltenham cricket festival, one of the most celebrated and iconic weeks in the local sporting calendar.
With ClubSports365, we’ve been able to sell tickets directly through the platform, avoiding the need for third-party services like Eventbrite. That means a seamless experience for fans and 100% of the revenue, as there are no hidden or transaction fees.
Beyond just selling tickets, we’ve been using the platform to build hype and drive engagement in the lead up to the final. Through custom banner placements, homepage announcements, and integrated social sharing tools, we’ve advertised the final product across the whole website and social media channels
With high-quality imagery, sponsor branding, and the ability to promote across our tournament ecosystem, we’ve turned ClubSports365 into a full-service marketing tool for one of the biggest events on our cricket calendar.
Supporting Our Sponsors
We’ve also used the platform to highlight our sponsors and advertise sponsorship opportunities. This visibility is a win-win; it gives our partners the recognition they deserve and opens the door for future support.
For businesses interested in getting involved, we've created a dedicated Sponsorship Opportunities page using ClubSports365’s content tools. Here, we outline the different packages available, what’s included (online visibility, event signage, team kit branding, etc.), and how potential sponsors can get in touch. The page is easy to update and share, helping us actively grow our network of local supporters.
A Seamless, Professional Experience
Running a T20 tournament takes a lot of coordination, but this season, ClubSports365 has made it effortless.
The upcoming final at the Cheltenham Cricket Festival is our biggest event yet, and ClubSports365 has helped us promote it professionally, selling tickets directly, showcasing our sponsors, and driving visibility through news posts and club websites.
The platform hasn’t just saved us time; it’s helped the clubs and elevated the entire tournament. Players, fans, and sponsors all get a more connected, streamlined experience.
